All carpets and flooring, natural or man-made, will fade over time when subjected to UV light over an extended period of time.
Natural flooring and carpets like Sisal, Jute, Coir, Seagrass and wool can be more prone to fading than synthetic fibres.
If you are concerned about this, we would recommend that lighter shades and colour ways are used in areas where there are large windows or patio doors, particularly if they are south facing.
The use of window treatments, shades, blinds and curtains will of course help to mitigate fading. On all plant fibre natural products colour fastness is not guaranteed when the materials are subjected to prolonged exposure to UV light.
